“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” – Steve Jobs
Apple is and will always be a great example of the high innovative company.
While others just try to differentiate their products from those of the competitors Apple has already been creating innovations even under a ‘colored apple’ logo, which the company had in the years 1977 – 1998 by the way.
Check out the picture of some of the prototypes from Apple from that time. And who cares that they’ve never been released, those prototypes and approaches are still brilliant. Enjoy.